Sigar · Legal

Privacy Policy

Last updated: September 30, 2026

This policy explains how SIGARNET S.A.S. ("SIGARNET", "we", "us") processes personal data in Sigar, our business management software, and in its integrations with other platforms.

Today Sigar integrates with Meta: WhatsApp, Messenger, Instagram, Facebook Pages, Lead Ads and ad metrics. We are preparing integrations with Google Business Profile and TikTok. Many Sigar features only work if the business that uses Sigar turns them on: for example, the artificial intelligence features (section 4), WhatsApp marketing campaigns (section 11) or sales reporting to Meta (section 6.3); when that is the case, we say so. Where something is not in operation yet, we mark it as In preparation. On Meta, Google and TikTok, the app through which Sigar connects is called "Sigar" (Integrations).

Summary

1. Who is responsible for your data

SIGARNET S.A.S. · Argentine tax ID (CUIT) 30-71898317-3 · Donado 1860 PB, C1430 Ciudad Autónoma de Buenos Aires, Argentina · info@sigar.net.

Data is stored in Sigar's databases, which SIGARNET manages, on Amazon Web Services servers (section 6.2).

2. Data we process

2.1 Data of Sigar users

Name, email address, company and role; username and permissions; login, session and device-verification records; and the actions each user takes in Sigar (for example, who answered a message, who approved a post or who confirmed a marketing campaign).

2.2 Data we receive from Meta

We only receive data from the assets that each client business connects (Facebook Pages, Instagram accounts, WhatsApp numbers, ad accounts and lead forms), and only with the permissions it grants. We do not ask for or store passwords of Meta accounts.

WhatsApp Business (Cloud API)

Messenger (Facebook Pages)

Instagram (professional account)

Comments on posts

Source of each inquiry

Reactions and "likes" on Facebook posts

Deleted or edited messages

Lead Ads

Meta ads

Connection with Meta

2.3 Google Business Profile data In preparation

Today Sigar does not receive any data from Google. A client business will be able to connect its Google Business Profile in two ways: by adding our integration account as a manager of its profile, after authorizing us in writing, or, later on, by signing in with its own Google account. In both cases, Sigar accesses it with Google's permission to manage business profiles. Once it is connected, we will receive:

At the request of an authorized person of the business, Sigar will publish, edit or delete the business's replies to those reviews. Content received from Google is kept for no more than 30 days (section 8) and is used as described in section 13.

2.4 TikTok data In preparation

Today Sigar does not receive any data from TikTok. When a client business connects its TikTok accounts (TikTok API for Business), we will receive:

We do not download TikTok videos, images or thumbnails. If we later add TikTok direct messages, we will update this policy first.

2.5 Data that businesses enter in Sigar

The data that each business enters in its management system (ERP), such as customers, sales and other records of its activity; the link between a conversation and the customer's record in that system; and opt-outs from marketing messages. SIGARNET processes this data on behalf of the business.

Purchase documents. If the business uses the automatic reading of purchase documents (section 4.1): the file of each document it sends (a PDF or a photo of an invoice, a receipt, a credit note or a union contribution slip), through Sigar's API (for example, from an automation of the business) or from the panel; its original name; how it arrived and who sent it (for example, the phone number or email address of the staff member who sent it); and what the two readers read. A document may contain personal data of the supplier or the customer when they are individuals: name, tax ID (CUIT) and address.

Features that the business turns on. If the business uses them, Sigar also stores what its staff enter or decide in them:

2.6 Technical data

Access and error logs of our servers (they include IP addresses and the requested web addresses), and technical copies of the notifications (webhooks) that the platforms send us, which we keep for a short time to process them and to recover from failures. When a message is deleted, its content is also struck out of those copies.

2.7 This website

legal.sigar.net is a read-only website: it does not use cookies, analytics, advertising, forms or third-party resources. The hosting service may log technical data of each visit (such as the IP address, the requested page and the browser) to operate and for security.

3. What we use the data for

What we do not do

We process each platform's data only as described in this policy and according to its rules: the Meta Platform Terms, the Meta Developer Policies, the WhatsApp Business Messaging Policy and the Lead Ads Terms; the Google API Services User Data Policy and the Google Business Profile API policies; and TikTok's terms for developers and advertisers. Data from a lead form is used only as allowed by the privacy notice that the business links in that form.

4. Artificial intelligence

Sigar uses artificial intelligence only in the features in this section, and each of them only works in the businesses that turn it on. The provider is OpenAI and, for the reading of purchase documents, also Amazon Textract, from Amazon Web Services (section 6.2). If a business does not turn any of them on, its messages, comments and other platform data are not sent to any artificial intelligence provider. Separately, the previous system of one client business uses its own artificial intelligence service (section 6.4).

4.1 Automatic reading of purchase documents

A business can enter its purchase documents (invoices, receipts, credit notes and union contribution slips) by sending the file, a PDF or a photo, through Sigar's API or from the panel. This is how it works:

4.2 Copilot and automatic replies in the inbox

A business can turn these features on in its message inbox and when it prepares its posts. Today they cannot be turned on for the client business that carries out health-related activities (section 5).

4.3 Features in preparation

In preparation We are preparing more features that use artificial intelligence: reply suggestions for Google reviews and for comments, and an assistant that answers questionnaires and can transcribe audio and read images on its own. When a business turns any of them on, the rules in section 4.2 apply and, in addition:

5. Health data and other sensitive data

Some client businesses carry out health-related activities. Because of that, their conversations, their forms and the records they enter in their management system may include health data, which Law 25,326 treats as sensitive data (sections 2 and 7). Nobody is obliged to provide sensitive data: providing it is always optional.

6. Who we share data with

We do not sell or rent personal data. We only disclose it to:

6.1 The client business itself

Its authorized staff in Sigar (each person with their own user, only in their business and modules), the people it designates to receive leads by email, the recipients of its technical alerts and, if it sets it up, its management system. If the business connects its management system with other services it chooses to use (for example, invoicing, vehicle tracking or access control services), the necessary data is sent to those services on the business's instructions.

6.2 Providers that process data on our behalf

Provider and what it doesWhere
Amazon Web Services, Inc.: servers and database of Sigar's integrations and panel (Amazon Lightsail), attachments, profile pictures and files for posts or marketing campaigns (Amazon S3, a private bucket without public access), keys and secrets (AWS Systems Manager Parameter Store), notification and report emails (Amazon SES) and, for the reading of purchase documents, reading with Amazon Textract and storage of the documents (Amazon S3, a private bucket).United States (region us-east-1, Northern Virginia)
OpenAI: artificial intelligence, only in the businesses that turn on each feature: the reading of the purchase documents that the business sends (section 4.1) and the copilot, audio transcription, automatic replies and suggested texts for posts (section 4.2). It does not use this data to train its models.Outside Argentina (United States)
Browser push services (Google, Apple, Mozilla or Microsoft, depending on each staff member's phone): deliver notifications to the phone of whoever turned them on (section 3). They receive the encrypted notification, which contains no customer data, and the device address.Depends on each service
Services of the previous system (section 6.4), only until it is shut down: conversation automation, WhatsApp messaging, artificial intelligence and database services.Outside Argentina

If we add a provider that receives personal data, we will name it here before we start using it. Client businesses and the platforms can ask us for the current list.

6.3 The platforms

Meta and, once they are active, Google and TikTok process the data that goes through their services according to their own policies. For WhatsApp, Meta processes messages as the business's processor for the Cloud API and keeps them for up to 30 days to provide that service. When a person authorized by the business replies, publishes, moderates a comment or creates a WhatsApp template from Sigar, that content is sent to the relevant platform. To publish a photo or a video, Meta downloads it from our private bucket through a link that expires after 60 minutes.

Sales reporting to Meta. If the business turns it on, when a staff member marks a sale in a conversation that came from a Meta ad (within the 7 days before the sale), Sigar reports it to Meta 15 minutes later, so that Meta can measure which of the business's ads bring sales. Only the amount, the currency, the date and the identifier that Meta already knows are sent: the ID of the ad click on WhatsApp, or the person's ID on the business's Facebook Page or Instagram account. The phone number, email address and name are never sent, not even in encrypted form. Sales that did not come from an ad are not sent. This is the only exception to our not using data for advertising (section 3), and it only serves to measure the business's own ads. Within those 15 minutes the sale can be undone; after that, it stays with Meta, which does not allow those events to be deleted.

6.4 Previous system of one client business

While it completes its move to Sigar's integrations, one client business still handles part of its conversations with a previous system. That system runs partly on SIGARNET's infrastructure (its database is on our Amazon Web Services servers) and uses external conversation automation, WhatsApp messaging, artificial intelligence and database services, with servers outside Argentina (section 6.2). Those conversations may include health data.

At the business's request, we moved to Sigar the Messenger and Instagram conversations that system stored: the messages and the profile name of the person who wrote, without their email or any other data, so the business's team can see them in the same inbox. In Sigar they are kept for the same periods as all other conversations.

The conversations that system has stored since 2017 are still stored and do not have a deletion period yet: we are defining it and will publish it here. That system will be shut down when the move is complete. If you wrote to that business and want to know more or ask for your data to be deleted, write to us (section 10).

6.5 Public authorities

Only when a law or a valid order requires it (section 15).

7. Transfer to the United States

We store and process data on Amazon Web Services servers in the United States (region us-east-1). This means that personal data collected in Argentina is transferred to that country. In addition, Meta and, once they are active, Google and TikTok process data in their own data centers, which may be outside Argentina; the services of the previous system (section 6.4) also process it outside Argentina. OpenAI, in the artificial intelligence features that each business turns on (section 4), processes it in the United States.

The United States is not among the countries that Argentina's data protection authority, the Agencia de Acceso a la Información Pública (AAIP), considers to provide an adequate level of protection. We inform you of this so that you know it before you give us your data. AWS is contractually bound to process the data only according to our instructions and to protect it with security measures.

8. How long we keep data

We keep data while it is needed to provide the service. These are the periods that apply today:

DataHow long it is kept
Conversations, messages, comments and contact details (name, phone number or ID, previous WhatsApp numbers, username)Today they have no automatic period. They are kept while the client business uses Sigar, and they are deleted when the person or the business asks for it (section 10) or when the business stops using Sigar (section 12). We are defining maximum periods; when they apply, we will publish them here.
LeadsSame as the previous row. Notification emails already sent remain in the mailboxes of their recipients, which each business controls.
Attachments (images, audio, video and documents)365 days after they arrive. Then the file is deleted and only a note that there was an attachment remains.
Profile pictures (Messenger and Instagram)While Meta provides them. They are replaced when they change, and deleted when Meta stops providing them or when the contact is deleted.
Instagram stories and images or videos of shared postsNot stored: only the link.
Reactions and "likes" on Facebook posts and their commentsFrom people who are not contacts of the business (only the fingerprint of their ID, without their name): 90 days after Meta's last notification about that reaction. Linked to a contact: 365 days after the last notification. Automatic deletion. The technical copies of those notifications, which include the ID and the name, are deleted after 90 days (180 if they could not be processed).
Record of each deleted message (without the content: its channel and type, who deleted it, when and, if it was deleted from Sigar, why)In full, 90 days. Then it is deleted, except for messages deleted from Sigar, whose record is kept in summary form until 2 years after the deletion: without the conversation, the message or the account; what remains is the channel and the type of message (for example, whether it was incoming or outgoing and how many attachments it had), the day, who deleted it, the reason and, if the customer asked for it, the date of the request. Automatic deletion.
Daily results of each ad (spend, impressions, reach, clicks and conversations started; figures that do not identify people)25 months. Automatic deletion. Earlier, if the business stops using Sigar, they are deleted as described in section 12.
Ad structure (names, statuses and budgets of campaigns, ad sets and ads); WhatsApp usage and spend (figures that do not identify people)While the business uses Sigar. Afterwards they are deleted as described in section 12.
Access tokens of each businessWhile the business is connected. They are deleted as described in section 12. Those of a Meta connection started from Sigar that nobody finished are deleted after 24 hours.
Record of connection attempts with Meta from Sigar (who started it and how it ended, without tokens)90 days. Automatic deletion.
Data of each Meta connection made from Sigar (business portfolio, ID of the Meta user who authorized it, who on the business's staff started it, how it ended and what was connected)While the business uses Sigar. Afterwards they are deleted as described in section 12.
Source of each inquiry (which ad, post or link it came from and when it was answered, without the content)Same as the conversation: deleted with it.
Record of what the staff do with comments (without the text of the comment)While the business uses Sigar.
Text of transcribed audio messagesTogether with the message, for as long as the message exists.
What artificial intelligence returned (drafts, summaries and suggested texts)30 days. Automatic deletion. If a message is deleted from Sigar, those of that conversation are deleted earlier.
Record of requests to artificial intelligence and of the decisions of the automatic replies (without the content)180 days. Automatic deletion.
The business's knowledge for artificial intelligenceWhile the business uses Sigar (what it stops using is archived).
Sales marked in Sigar5 years from the sale. Automatic deletion. Before that, they are deleted together with the data of the person or of the business. Those already reported to Meta stay with Meta (section 6.3).
Appointments and their history2 years from the appointment. Automatic deletion. Before that, they are deleted together with the data of the person or of the business.
Inquiry pipeline: stage, value, next step and history of each inquiryWhile the conversation exists: deleted with it.
WhatsApp marketing campaigns: who they were sent to, the status of each message and who confirmed them (without customer texts)1 year from sending. Automatic deletion. Before that, a person's place in a campaign is deleted together with their data. The campaign image, while the campaign exists.
Posts prepared in SigarThe texts, and who prepared and approved them, while the business uses Sigar. Files that were uploaded and not used, 2 days; those of posts that were published or failed, 90 days. Automatic deletion of the files.
Unified contact: fingerprints of phone numbers, email addresses and referencesDeleted together with the contact or lead they come from. A person record left without contacts or leads is deleted after one hour, or after 30 days if it has notes.
Unified contact: suggestions, decisions, merge history and notesToday they have no automatic deletion period: they are deleted together with the person or the business.
Record of people deleted on request (without their data: who carried out the deletion, the request number and how much data was deleted)Today it has no automatic deletion period. It is the proof that the request was fulfilled.
Service metrics: the detail of each inquiry (when it arrived, when and from where it was answered and, from the panel, who answered; without customer data)25 months. Automatic deletion. Daily totals, which are only numbers, are kept while the business uses Sigar.
Phone notifications: devices and record of notifications sentDevices, while they are active; deactivated ones, 90 days. The record of notifications, 30 days. Automatic deletion.
Access log of the enhanced privacy (who opened a conversation or revealed a flagged message, without the content)2 years. Automatic deletion. It is not deleted when a person's data is deleted, because it is the proof of who accessed that data.
Team settings (groups, labels, quick replies, opening hours and automatic texts)While the business uses Sigar. The assignments and labels of a conversation are deleted with it.
Data that the business enters in its management systemAs the business decides. Today it has no automatic period.
Purchase documents from the automatic reading: the file, how it arrived and who sent it, and the two readingsToday they have no automatic deletion period: they are kept while the business uses Sigar, as a backup of its records, including those that were discarded. They are deleted when the business asks for it or stops using Sigar (section 12). If a person asks us to delete their data, we resolve it together with the business (section 10), because it may have to keep a document by law. What OpenAI and AWS keep on their own is governed by their terms (section 4.1).
Data of Sigar usersWhile the user account is active. Today login and session records have no automatic period; once we define one, we will publish it here.
Technical copies of the notifications that the platforms send90 days (180 days for those that could not be processed). Automatic deletion. The content of a deleted message is struck out earlier.
Log of notifications sent to the business's management system30 days (90 days if delivery failed). Automatic deletion.
Technical alerts and their emails90 days. Automatic deletion.
Records of failed internal tasks (they may include the text of a message)Up to 30 days. Automatic deletion.
Server access and error logsFor a limited time; they are deleted by automatic rotation.
Database backups and previous versions of filesThe daily database backup, up to 15 days. Automatic backups of the AWS database service, up to 7 days. Previous versions of files, 30 days. Automatic deletion.
Conversations stored by the previous system of one client business (section 6.4)Today they have no deletion period; we are defining it. They are deleted when the person or the business asks for it.
In preparation Content received from Google (reviews and profile data)No more than 30 days. Sigar's own records (drafts, who approved a reply and when) are kept while the business uses Sigar.
In preparation Data received from TikTokFiles that the business uploads to publish are deleted 30 days after they are published. Other data follows the same rules as Meta data. If the business removes Sigar's access in TikTok, we delete its access tokens immediately and its TikTok data within 30 days (section 12).

Copies that remain after a deletion. Deleted data may still exist for a limited time in backups, in server logs and records of failed tasks, and in the technical copies of notifications, until each of them expires. When a message is deleted, its content is also struck out of the technical copies of notifications. We do not use those copies to recover deleted data, except to restore the service after a failure; if that happens, we delete the data again.

Deleting a message from Sigar. If the business has this feature turned on, an authorized person can delete a message of a conversation from Sigar, for example, because it contains personal data that was not needed or because the customer asked for it. Its text and attachments are deleted, and its content is struck out of the technical copies of notifications; "Message deleted" remains, with who deleted it and when, together with a record without the content. It cannot be undone and it does not delete the message from WhatsApp, Messenger or Instagram (see the next paragraph).

What we cannot delete. Deleting data in Sigar does not delete it from WhatsApp, Messenger, Instagram, Google or TikTok: the message stays on the person's device and in the business's apps, and for WhatsApp it may remain for up to 30 days on Meta's servers. Nor does it delete sales already reported to Meta (section 6.3), or whatever OpenAI keeps on its own (section 4.2). To delete data from those platforms, use their own tools.

Legal obligations. We only keep data for longer when a law requires it, and in that case we keep only that data and the record of the obligation.

9. Security

These measures apply to Sigar: the management system, its panel and its integrations with the platforms in section 2. The previous system in section 6.4 is being replaced by these integrations.

If we detect a security incident that affects personal data, we inform the affected client businesses and take the necessary measures and, when applicable, we also inform the affected people and the authority.

10. Your rights and how to exercise them

What you can ask for

How to exercise them

Giving us your data is voluntary. If you do not give it, or if it is inaccurate, the business may not be able to handle your request. If you live outside Argentina, the law of your country may give you other rights: write to us and we will help you.

If you believe we did not handle your request properly, you can file a complaint with the Agencia de Acceso a la Información Pública (see the footer of this page).

11. Marketing messages

Businesses that use Sigar may send marketing messages, for example, WhatsApp marketing templates. Having each person's consent to receive them is the responsibility of the business that sends them. Our Terms require it to send those messages only to people who agreed to receive them and to offer a way to opt out in each one.

You can opt out, or ask them to remove or block your data for advertising, at any time and by any means: by replying to the message, by telling the business or by writing to us. Sigar records the opt-outs that WhatsApp reports (when it notifies us that the person chose in WhatsApp to stop receiving marketing messages from the business, or when it rejects one for that reason) and those that the business marks, and it stops WhatsApp marketing templates addressed to people who opted out. If WhatsApp later notifies us that the person accepted them again, the opt-out that WhatsApp reported is lifted. If someone opts out by replying to a message or by other means, Sigar does not record it on its own (except in marketing campaigns, as explained below): the business must record and respect it.

WhatsApp marketing campaigns (broadcasts). If the business turns on this feature, it can send an approved WhatsApp marketing template to a group of people who wrote to it on that number. This is how it works:

12. When a business stops using Sigar

When a client business ends its relationship with us, or asks us to disconnect a platform or to delete its data:

  1. We stop receiving its new data: we disconnect its accounts and the platform stops sending us data from that business.
  2. We stop using its access tokens and delete them immediately.
  3. Within 30 days we delete that business's data (contacts, conversations, attachments, profile pictures, leads, comments, reactions to posts, records of deleted messages, documents from the automatic reading of purchase documents, reports and the data of the features it turned on, such as transcriptions, knowledge, sales, appointments, marketing campaigns, posts, pipeline and unified contact), unless the business first asks us for a copy or a law requires us to keep part of it. In that case we keep only that part and the record of the obligation.
  4. Backups expire as described in section 8.

If the business disconnects only one platform, this applies to that platform's data. If we stop offering Sigar or one of its integrations, we do the same with the data received from that platform.

If the business removes Sigar's access from the platform. The platform stops sending us its data. We check every hour that the connections with Meta are still active; if we detect that a business removed Sigar's access in Meta, we contact it to confirm that it is leaving. In preparation In TikTok, removing Sigar's access counts as a request to leave that platform: we delete the access tokens immediately and the TikTok data within 30 days. In Google Business Profile, Google content is deleted within 30 days at most and, if the business stops using Sigar, within 7 business days we remove our account from its profile so that it regains exclusive control.

13. Google data: Limited Use

Sigar's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

On Google, our app is called "Sigar".

Specifically, with the data we receive from Google:

To remove Sigar's access or request the deletion of Google data, see Data deletion.

14. Children

Sigar is a tool for businesses and is not directed to minors. If you believe a minor gave us data through a business that uses Sigar, write to us and we will resolve it together with that business.

15. Requests from public authorities

We only disclose personal data to a public authority when a law or a valid order requires us to. We review each request, challenge those that are not appropriate, disclose only what is strictly necessary and, unless the law prohibits it, inform the affected client business.

16. Changes to this policy

We may update this policy. We always publish the current version on this page, with its date. If a change is important, or changes how we use the data received from a platform, we inform the client businesses by email beforehand and, when the platform requires it, we ask for their authorization again. If you need an earlier version, ask us.

17. Contact

SIGARNET S.A.S. · Donado 1860 PB, C1430 Ciudad Autónoma de Buenos Aires, Argentina · info@sigar.net

This English version says the same as the Spanish version. If they differ, the Spanish version prevails.