Sigar · Legal

Sigar: integrations with Meta, Google and TikTok

Last updated: September 28, 2026

Sigar is the app that connects Sigar ERP, Sigar's business management software, with the Meta, Google and TikTok accounts of each business that uses it, so that its staff can handle their messages, leads, comments and reviews from a single place. On all three platforms the app is called "Sigar"; "Sigar Integraciones" is the name of the SIGARNET service that runs it.

This page explains what the app does on each platform, what data it uses and what for, how long it keeps it and how it is deleted. Today it works with Meta. The integrations with Google Business Profile and TikTok are In preparation: until they are active, the app does not receive any data from those platforms.

Summary

1. What it is and who makes it

The Sigar app is developed and operated by SIGARNET S.A.S., the Argentine systems consulting firm that works under the Sigar brand: Argentine tax ID (CUIT) 30-71898317-3, Donado 1860 PB, C1430 Ciudad Autónoma de Buenos Aires, Argentina.

It is used by the client businesses of Sigar ERP and by the people on their staff, each with their own user. Depending on what it agrees with each business, SIGARNET provides the app for the business's staff to use or, in addition, handles the business's conversations on its behalf with SIGARNET staff, who also sign in with their own users. The people who write to those businesses do not use the app or sign up for it.

This is how the app appears on each platform:

PlatformApp nameStatus
Meta (Facebook, Messenger, Instagram and WhatsApp)"Sigar"Works today
Google (Google Business Profile)"Sigar"In preparation
TikTok (TikTok API for Business)"Sigar"In preparation

On all three platforms the app is called "Sigar": it is the name the business sees when it authorizes access and in its list of connected apps.

If we set up an auxiliary Meta app for a business (for example, to receive only that business's WhatsApp notifications), that auxiliary app may have a different name, and what this page says applies in the same way.

The Privacy Policy, the Terms of Service and the Data deletion page refer to "Sigar" and "its integrations": everything they say applies to this app. This page is a summary; if anything differs, the Privacy Policy prevails.

Connections between Sigar ERP and other services that each business chooses (for example, banking or vehicle tracking services) are not part of this app and are explained in the Privacy Policy, section 6.1.

2. What it does on each platform

Each business connects its own accounts through each platform's authorization mechanisms. We do not ask for Meta, Google or TikTok passwords.

2.1 Meta: WhatsApp, Messenger, Instagram and Facebook Pages

Works today. With the app, the staff of each business can:

In addition, each business can turn on these features. Until it does, they do nothing:

Sigar does not create or change ads. It only publishes on Facebook and Instagram if the business turns that feature on and an authorized person approves each post. The Terms prohibit using Sigar to send spam or messages to people who did not agree to receive them.

2.2 Google Business Profile: reviews In preparation

Today Sigar does not receive any data from Google. Once the integration is active, each business will be able to:

The business connects its profile in one of two ways: it adds our integration account as a manager of its profile, after authorizing us in writing, or, later on, it signs in with its own Google account. In both cases, Sigar uses Google's permission to manage business profiles (https://www.googleapis.com/auth/business.manage). We inform the business, within 48 hours, of every change Sigar makes to its profile, for example, a published reply. The Terms prohibit businesses from offering incentives for reviews or asking only satisfied customers for them.

2.3 TikTok In preparation

Today Sigar does not receive any data from TikTok. When a business connects its TikTok accounts (TikTok API for Business), it will be able to:

We do not download TikTok videos, images or thumbnails. The app does not use TikTok direct messages; if we add them later, we will update the Privacy Policy and this page first.

2.4 Artificial intelligence

The app uses artificial intelligence only if the business turns these features on; if it does not, it does not send messages, comments or other platform data to any artificial intelligence provider. The provider is OpenAI. Today these features cannot be turned on for the client business that carries out health-related activities.

Data from Meta is used with artificial intelligence only for the feature that the business turned on and that is visible in Sigar. We do not use it to train models. In preparation Reply suggestions for Google reviews and for comments. The details are in the Privacy Policy, section 4; the previous system of one client business, which is not part of this app, is explained in its section 6.4.

3. What data it uses and what for

Each business is the controller of its customers' data. SIGARNET processes that data on behalf of the business, as a processor, and only to provide the agreed service: the app and, if the business entrusts it to SIGARNET, handling its conversations. We only receive data from the assets that each business connects (Facebook Pages, Instagram accounts, WhatsApp numbers, ad accounts, lead forms and, once they are active, Google profiles and TikTok accounts), and only with the permissions it grants.

DataWhat for
WhatsApp Business. About the person who talks to the business: their phone number, or the identifier WhatsApp provides when the person does not show their number; their profile name and username, if they have one; the content of the messages they send and receive, including catalog orders and answers to WhatsApp forms; their previous number, if they change it; whether they asked in WhatsApp not to receive marketing messages from the business, when WhatsApp notifies us; and the status of each message, with its billing category. If the business uses the WhatsApp Business app on its phone together with Sigar, also the messages it sends from the phone and the notifications of messages that are deleted or edited. WhatsApp does not give us people's profile pictures.Show and answer the conversations in the business's inbox, send its templates (without marketing templates to people who opted out) and show the status of each message.
The business's WhatsApp account. Phone numbers, display name, quality rating, messaging limits, Meta's notices about the account, the status of the connection with the phone app, message templates (which the business creates and deletes from Sigar or from Meta's WhatsApp Manager), and usage and cost reports.Manage templates and show WhatsApp usage and estimated spend.
Messenger and Instagram. The ID, name and profile picture of the person who writes to the Page or account (on Instagram, also their username); messages and their attachments, including those that arrive while another app is handling the conversation, when Meta sends them; reactions to messages, when Meta reports them; on Messenger, delivery and read status; on Instagram, story replies and story mentions, and the notifications of unsent messages. We do not store the content of stories or the image or video of a shared post: only the link.Show and answer the conversations in the inbox, with the name and picture of the person who writes.
Comments. On the posts of the business's Facebook Page and Instagram account: the text, and the ID and name of the person who comments. If the business turns on moderation, what its staff did with each comment, who and when (without the text of the comment).Let the business's staff see and handle the comments and, if it turned on moderation, reply to, hide, unhide, "like" or delete them.
Reactions to Facebook posts. The type of reaction ("Like", "Love" and the others), which post or comment of the Page it is on, when it was made and whether it was removed. About the person who reacted, only a fingerprint of their ID (without the ID or the name) and, if they commented on a post of the Page or comment on one later, the link to their contact record (not if they only wrote on Messenger). The technical copies of those notifications, which include the ID and the name, are deleted after 90 days (180 if they could not be processed). Not stored for Instagram.Count how many reactions of each type each post has, and know which ones the business's contacts left. A reaction does not create a contact.
Leads (Lead Ads). The answers the person gives in the business's lead form (usually name, email address, phone number and the form's questions) and the date; the IDs of the form, ad, ad set and campaign; the platform (Facebook or Instagram); and whether the lead came without a paid ad.Show them in Sigar and email them to the people the business designates. They are used only as allowed by the privacy notice that the business links in its form.
Meta ads. Name, status, objective, budget and dates of campaigns, ad sets and ads, and their daily results (spend, impressions, reach, clicks and other actions). These figures do not identify people.Show campaign reports, read only.
Connection with Meta. The IDs of the business portfolio and of the connected assets, the permissions granted, and the business's access tokens. If the business connects from Sigar, also the ID of the Meta user who authorized the connection and how each attempt ended.Keep the connection working and check every hour that it is still active.
Source of each inquiry. Which ad, post, link, QR code or Page button it came from (type, ID and title), when Meta sends it, and when the business replied.If it is turned on: show where each inquiry came from, until when to reply on WhatsApp at no cost and how many inquiries each ad brought.
What the business's staff enter in the features it turns on. Assignments, labels and quick replies; the business's knowledge for artificial intelligence; sales (amount, currency, date, an encrypted note and the ad the conversation came from); appointments; the stage, value and next step of each inquiry in the pipeline; marketing campaigns (template, recipients, statuses and who confirmed them); posts (texts, photos and videos); and, in unified contact, suggestions, merges and encrypted notes, with fingerprints of phone numbers, email addresses and references instead of the data itself.Make the features that the business turned on do what is described in section 2.1, with a record of who did each thing.
Artificial intelligence (OpenAI). The latest messages of a conversation, with personal data masked and without deleted messages or messages flagged as possible health data; audio messages that someone asks to transcribe; the business's knowledge.Only if the business turns on the copilot or automatic replies: suggest, summarize, transcribe or answer (section 2.4).
Sales reporting to Meta. For a sale that came from a Meta ad: the amount, the currency, the date and the identifier that Meta already knows (the ID of the ad click on WhatsApp, or the person's ID on the Page or Instagram account). Never the phone number, email address or name.Only if the business turns it on: let Meta measure which of the business's ads bring sales. It is sent 15 minutes after the sale is marked; before that it can be undone, and after that it stays with Meta.
In preparation Google Business Profile. The profile's reviews (text, rating, dates and the reviewer's name, or whether the review is anonymous; we do not store the reviewer's photo and, for photos attached to a review, only how many there are and their link); the average rating and the number of reviews; location data (name, address, and Maps and review links); and profile metrics, which do not identify people.Show the reviews, data and metrics of the business's locations, and publish, edit or delete the replies that a person of the business approves.
In preparation TikTok. The leads from the business's lead forms; the structure and metrics of its ads, which do not identify people; comments on its ads and on its own videos (text, and the ID and name of the person who comments); statistics of its account and its posts; and the videos and photos that the business uploads to Sigar to publish on its account.Show leads, comments and statistics; reply to, hide, delete or "like" comments, at the request of a person authorized by the business; and publish the content that a person authorized by the business approves.
Sigar users (the staff of each business). Name, email address, company and role; username and permissions; login, session and device-verification records; and the actions each user takes, for example, who answered a message. If the business uses them: their assignments and groups in the inbox, how long they took to reply and, if they turn on notifications on their phone, the data of that device (encrypted) and a record of the notifications.Let each person sign in with their own user and see only what they are allowed to, record who did each action, measure service and send notifications to their phone.
Technical data. Access and error logs of our servers (they include IP addresses and the requested web addresses), and technical copies of the notifications (webhooks) that the platforms send us.Process the notifications, recover from failures and keep the service secure.

We also use the data to provide support, send email alerts about technical problems (for example, a connection that stopped working), prevent abuse and comply with legal obligations. Nobody is obliged to provide sensitive data, and we recommend not writing it in a chat unless it is needed: in businesses that use artificial intelligence without enhanced privacy, it may reach OpenAI. If a conversation or a form includes it, the rules in the Privacy Policy, section 5 apply. The full list of data is in its section 2.

4. What we do not do

We process each platform's data only as described in the Privacy Policy and according to its rules: the Meta Platform Terms, the Meta Developer Policies, the WhatsApp Business Messaging Policy and the Lead Ads Terms; the Google API Services User Data Policy and the Google Business Profile API policies; and TikTok's terms for developers and advertisers.

5. How long data is kept

We keep data while it is needed to provide the service. These are the periods that apply today:

DataHow long it is kept
Conversations, messages, comments and contact details (name, phone number or ID, previous WhatsApp numbers, username)Today they have no automatic period. They are kept while the business uses Sigar, and they are deleted when the person or the business asks for it or when the business stops using Sigar. We are defining maximum periods; when they apply, we will publish them in the Privacy Policy.
LeadsSame as the previous row. Notification emails already sent remain in the mailboxes of their recipients, which each business controls.
Attachments (images, audio, video and documents)365 days after they arrive. Then the file is deleted and only a note that there was an attachment remains.
Profile pictures (Messenger and Instagram)While Meta provides them. They are replaced when they change, and deleted when Meta stops providing them or when the contact is deleted.
Instagram stories and images or videos of shared postsNot stored: only the link.
Reactions and "likes" on Facebook posts and their commentsFrom people who are not contacts of the business (only the fingerprint of their ID, without their name): 90 days after Meta's last notification about that reaction. Linked to a contact: 365 days after the last notification. Automatic deletion. The technical copies of those notifications, which include the ID and the name, are deleted after 90 days (180 if they could not be processed).
Record of each deleted message (without the content)In full, 90 days. Then it is deleted, except for messages deleted from Sigar, whose record is kept in summary form, without the conversation, the message or the account (the channel and the type of message, the day, who deleted it, the reason and, if the customer asked for it, the date of the request), until 2 years after the deletion. Automatic deletion.
Daily results of each ad (spend, impressions, reach, clicks and conversations started)25 months. Automatic deletion.
Ad structure; WhatsApp usage and spendWhile the business uses Sigar.
Text of transcribed audio messagesTogether with the message, for as long as the message exists.
What artificial intelligence returned30 days. Automatic deletion. The record of each request, without the content, 180 days.
Source of each inquiry; inquiry pipelineSame as the conversation: deleted with it.
Sales, appointments and marketing campaignsSales, 5 years from the sale; appointments, 2 years from the appointment; campaigns, 1 year from sending. Automatic deletion. Before that, they are deleted together with the data of the person or of the business. Sales already reported to Meta stay with Meta.
Files for postsThose not used, 2 days; those of posts that were published or failed, 90 days. Automatic deletion.
Unified contactFingerprints, together with the contact they come from. A person record without contacts or leads, after one hour, or after 30 days if it has notes. Suggestions, decisions and notes, today without an automatic period: deleted together with the person or the business.
Service metrics (without customer data)The detail of each inquiry, 25 months; daily totals, while the business uses Sigar.
Phone notificationsThe record of notifications, 30 days; deactivated devices, 90 days. Automatic deletion.
Access tokens of each businessWhile the business is connected. They are deleted immediately when the business stops using Sigar or asks us to disconnect the platform. Those of a Meta connection started from Sigar that nobody finished are deleted after 24 hours.
Technical copies of the notifications that the platforms send90 days (180 days for those that could not be processed). Automatic deletion. The content of a deleted message is struck out earlier.
Database backups and previous versions of filesThe daily database backup, up to 15 days. Automatic backups of the AWS database service, up to 7 days. Previous versions of files, 30 days. Automatic deletion.
In preparation Content received from Google (reviews and profile data)No more than 30 days. Sigar's own records (drafts, who approved a reply and when) are kept while the business uses Sigar.
In preparation Data received from TikTokFiles that the business uploads to publish are deleted 30 days after they are published. Other data follows the same rules as Meta data. If the business removes the app's access in TikTok, we delete its access tokens immediately and its TikTok data within 30 days.

The full table, with the other records, is in the Privacy Policy, section 8.

6. How data is deleted and how to remove access

If you wrote to a business, filled in a form, commented or left a review

Write to info@sigar.net with the subject "Data deletion request". Tell us which business you wrote to, on which channel, and your phone number, profile name or username. We delete your data from Sigar within 5 business days and reply by email with what we deleted and which copies remain. The steps are on the Data deletion page.

If you are a business and want to remove the "Sigar" app's access

Removing access stops new data. When a business stops using Sigar, or asks us to disconnect a platform or to delete its data, we delete its access tokens immediately and, within 30 days, its data, unless it first asks us for a copy or a law requires us to keep part of it. In Google Business Profile, Google content is deleted within 30 days at most and, if the business stops using Sigar, within 7 business days we remove our account from its profile. More details in the Privacy Policy, section 12.

What remains after deletion

Deleted data may remain for a limited time in backups (up to 30 days), in server logs (for a limited time) and records of failed tasks (up to 30 days), and in the technical copies of notifications (90 days, or 180 if they could not be processed), until each of them expires. When a message is deleted, its content is also struck out of those technical copies. Deleting data in Sigar does not delete it from WhatsApp, Messenger, Instagram, Google or TikTok, nor sales already reported to Meta: to do that, use each platform's own tools. Whatever OpenAI keeps on its own is governed by its terms (Privacy Policy, section 4.2).

7. How we protect data

If we detect a security incident that affects personal data, we inform the affected client businesses. More details in the Privacy Policy, section 9.

8. Google data: Limited Use

Sigar's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Specifically, with the data we receive from Google:

The Privacy Policy, section 13, says the same. To remove the app's access or request the deletion of Google data, see Data deletion.

9. Contact

SIGARNET S.A.S. · Donado 1860 PB, C1430 Ciudad Autónoma de Buenos Aires, Argentina · info@sigar.net

This English version says the same as the Spanish version. If they differ, the Spanish version prevails.